![Lego launches new homegrown IP, Lego Dreamzzz, inspired by the way kids dreamToy World Magazine | The business magazine with a passion for toys Lego launches new homegrown IP, Lego Dreamzzz, inspired by the way kids dreamToy World Magazine | The business magazine with a passion for toys](https://toyworldmag.co.uk/wp-content/uploads/2023/05/Lego-Dreamzzz.jpg)
Lego launches new homegrown IP, Lego Dreamzzz, inspired by the way kids dreamToy World Magazine | The business magazine with a passion for toys
![The Lego case: The EGC recognizes the validity of the design protecting one of its famous construction blocks | Intellectual and Industrial Property Blog - Garrigues The Lego case: The EGC recognizes the validity of the design protecting one of its famous construction blocks | Intellectual and Industrial Property Blog - Garrigues](https://blogip.garrigues.com/wp-content/uploads/2021/04/BLOG-IP-Lego.jpg)
The Lego case: The EGC recognizes the validity of the design protecting one of its famous construction blocks | Intellectual and Industrial Property Blog - Garrigues
![If this doesn't sell you on original IP, I don't know what will. And the show thus far is a very good and fresh direction for Lego compared to Ninjago. : r/lego If this doesn't sell you on original IP, I don't know what will. And the show thus far is a very good and fresh direction for Lego compared to Ninjago. : r/lego](https://i.redd.it/e6evo5hrrmu61.jpg)
If this doesn't sell you on original IP, I don't know what will. And the show thus far is a very good and fresh direction for Lego compared to Ninjago. : r/lego
![How does LEGO maintain its intellectual property strategy? – Brick Fanatics – LEGO News, Reviews and Builds How does LEGO maintain its intellectual property strategy? – Brick Fanatics – LEGO News, Reviews and Builds](https://www.brickfanatics.com/wp-content/uploads/LEGO-Star-Wars-75308-R2-D2-review-featured.jpg)